Stop Selling Yourself Short: Lessons Learned For A Success

Book for sale: Stop Selling Yourself Short: Lessons Learned For A Successful Career In Sales
Stop Selling Yourself Short: Lessons Learned For A Successful Career In Sales

Hans Hansson is president, principal, and founding partner of Starboard Commercial Real Estate, the largest privately owned and locally-based commercial real estate firm in San Francisco. He is also president and founding partner of, which enables users to search for subleases and co-working spaces to facilitate quick, seamless moves at lowered costs. Hansson has more than 35 years of commercial real estate experience and still serves as an active broker, while also running Starboard Commercial Real Estate. He implements the latest technologies and keeps a pulse on the latest market news and trends to ensure he advises clients on the best opportunities possible. In 1994, he started the very first commercial real estate website, which was recognized by news outlets, including Yahoo, CNN, and NBC, as well as being a featured speaker at the MacWorld Keynote on “How to Do Business on The World Wide Web". Today, has over 900,000 visitors a year, and, which was the very first international listing platform of commercial properties, has over 500,000 visitors a year. Hansson has been featured as a commercial real estate and sales expert in national business publications such as Forbes, Entrepreneur, and Inc., as well as local news outlets like NBC Bay Area, San Francisco Chronicle, and San Francisco Business Times.

"This book is a compilation of articles I have written over the years about having a career in sales, what you can do to determine if this profession is right for you, and what it takes to be successful. It is based on my 40 years of experience in the industry. The essence of these articles and the lessons they teach still ring true today. They are organized in this publication by topics. My hope is that this book will give you some guidance that will empower you to be the very best salesperson you can be and to stop selling yourself short. " – Hans Hansson