Join Women’s Council of REALTORS® of Alameda County and Bay East Association of REALTORS® to earn your Accredited Buyer’s Representative (ABR®) Designation at NO COST.  This is a great opportunity to increase your knowledge and skills.

Space is limited! so we do ask you to please reserve your spot with a $50 deposit, which will be fully credited back to you once you have completed your full 2 day class. If you miss any of the days and/or do not obtain clearance for obtaining the designation by the instructor, you will forfeit your deposit.

This Two-Day ABR® course will help you:

• Be fully prepared for future real estate transactions.
•  Enhance client communications
• Build a successful buyer representation business
•  Develop your own template for a buyer consultation session
• This in-person interactive class will allow you to role play with your fellow REALTORS®, ask questions directly to the instructor, and learn in a small, intimate setting.
•  Breakfast and Lunch served both days

Two-Day Course:

Tue March 26, 2024 9am-4pm

Wed March 27, 2024 9am-4pm

Pricing:

Refundable Deposit Rate: $50

Non-NAR Member Pricing: $600

REGISTER HERE

ABR® Course Description and Outline Course Goals: 

• Understand and demonstrate your value to today’s buyer. 

• Acquire the skills and resources to succeed as a buyer’s agent in a dynamic real estate market. 

• Help buyers find the right property at the right terms and price in both buyer’s and seller’s markets. 

Learning Objectives: 

Module 1: The Role and Value of the Buyer Rep: Articulate a value proposition as a buyer’s agent by learning what’s important to the buyer. Recognize how a buyer-agent relationship is legally formed.  Understand your duties and responsibilities as a buyer’s agent. 

Module 2: The Buyer Counseling Session: Explain the goals of a buyer consultation and how to prepare for the initial session.  Conduct a buyer’s consultation that leads to a signed buyer representation agreement and wins buyer loyalty by assessing buyer needs and educating buyers about the market. Understand the importance of real estate contracts in relation to buyer loyalty and compensation. 

Module 3: The Search-Showing-Selection Process: Search for properties that meet the buyer’s needs and wants by using active listening strategies and Realtors Property Resources tools.  Show properties in a manner that presents clients with the best opportunity to view properties and purchase a desired property. Follow federal, state, and local Fair Housing laws when selecting and showing properties.

Module 4: Offers and Negotiations: Position yourself for success by educating your client about the offering process and by conducting a thorough analysis of the market to understanding your client’s negotiating position.  Help your client formulate an informed and competitive offer based on objective valuation tools.  Guide your client through the process of presenting an offer and negotiating with the seller to get the best outcome possible. 

Module 5: From Contract to Closing: Walk your client through the contract contingencies and mortgage process. ABR® Designation Course V4.0 Course Description V4.0 Page 2 of 4  Guide your client through the home inspection and appraisal process.  Ensure that your client knows the different types of required insurance and understands the closing process. 

Module 6: Putting it All Together: Understand and apply the four most important takeaways for success  Apply troubleshooting scripts to overcome hurdles in your business dealings  Utilize the pro tips and tools to ensure consistent results and enduring success.