Virtual Class: Listing and Selling Expired's

Listing and Selling Expired's. Presented by Michael Soon Lee


When Covid-19 hit, anyone with a license could list and sell a home in days with multiple offers. Now that qualified buyers are few and far between, many listings are expiring but their owners still want to sell and they need an agent who knows not only how to sell homes in a buyers’ market but those which have the added taint of having expired. To list and sell expireds today, you’ve got to have exceptional skills and experience to sell a home at any price. Learn the essential techniques for getting and selling expired listings in a buyers’ market from someone who’s sold many of them in his 46 years in real estate.


Would knowing the following get you more expired listings?


¨     How to legally contact owners whose listings have expired.

¨     What to say to owners to convince them to let you see their home.

¨     Quickly determining why a listing didn’t sell.

¨     Small changes that can make a big difference in getting an expired sold.

¨     How to tactfully explain to homeowners why their house didn’t sell.

¨     Questions to ask to make sure that expired listing sellers are serious.

¨     Which inspections must be done before marketing a home.

¨     Getting sellers to price their home to sell.

¨     Convincing sellers why paying a HIGH commission is in their best interest.

¨     Getting buyers to make non-contingent offers even in a buyers’ market.

¨     Easy solutions to a challenging home location, layout, or unique features.

¨     Which little-known landscaping items are a must in today’s market.

¨     Persuading sellers to making inexpensive improvements and repairs.


ABOUT THE PRESENTER:  Michael Soon Lee, Ph.D., CRS, has been a top selling agent for over four decades in every kind of market.  Dr. Lee will show you how to not only list but sell homes in a buyers’ market when other listings are expiring. He is the author of “Black Belt Negotiating”, “Cross-Cultural Selling for Dummies” and six other books. He has spoken at 14 NAR conventions and for most of the major real estate franchises around the world.

Once registered, on the following business day, you will access this class and any necessary materials via your individual Bay East on Demand dashboard. Please note you will not be able to access the presentation until the day and time of class.

ACCESSIBILITY POLICY FOR BAY EAST COURSES: Bay East offers examinations and courses in a place and manner accessible to persons with disabilities or will offer alternative accessible arrangements for individuals with disabilities. If you need accommodations that are necessary to meaningfully access Bay East courses and testing, please contact Bay East via email at [email protected]. Bay East will review that request and then will explore with you what accommodations can be provided without fundamentally altering the nature of the course.

RECORDING AVAILABLE: If you do not attend the live virtual class, a recording will be available within 24 hours after the class ends to view at your convenience within seven days.


CANCELLATION POLICY: By cancelling your registration less than 24 hours before the class or arriving more than 15 minutes late, you forfeit your registration fee. Bay East reserves the right to cancel or reschedule courses due to lack of registration.
DISCLAIMER: The Bay East Association of REALTORS® may utilize video recording, livestreaming and photography during Bay East meetings and/or events for use in connection with future educational, promotional, and marketing activities of the Association in any medium now known or created in the future. Your participation in these meetings and/or events constitutes your consent to the video recording, livestreaming and still photographs and your release of the Association from any claims related to the Association’s use, reproduction, or distribution of your name, likeness, image, voice and/or appearance.


10/11/2022 10:00 AM - 12:30 PM
Pacific Daylight Time

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