Virtual Class: Don't Let Your Listing Expire!

Don't Let Your Listing Expire! Presented by Michael Soon Lee



When Covid-19 hit, anyone with a license could list and sell a home in days with multiple offers. Now that it’s a buyers’ market it takes exceptional skills and a system to sell a home… at any price! Learn the essential techniques for getting a home sold when buyers are few and far between from someone who’s never had a listing expire in 46 years and gets paid more to sell a home than 95% of all other agents in America.

Would knowing the following get your listing sold?

¨     Three questions to ask sellers to make sure your listing won’t expire.

¨     Why you need to find the seller’s “pain point” if you want the listing.

¨     How to develop a unique and persuasive listing presentation.

¨     Making yourself stand out from the crowd.

¨     Developing a specific marketing plan that will attract the most buyers.

¨     Justifying the fact that you deserve more than the average commission.

¨     Why sellers need to do all the inspections before it hits the MLS.

¨     Pricing homes to sell, not sit on the market.

¨     Getting the most out of an open house.

¨     Writing a persuasive MLS description.

¨     Reducing the chances of buyers cancelling a purchase agreement.

¨     Holding effective open houses.

¨     Blowing the competition away, even if you’re a new agent.


ABOUT THE PRESENTER:  Michael Soon Lee, Ph.D., CRS, has been a top selling agent for over four decades in every kind of market.  Dr. Lee will show you how to not only list but sell homes in a buyers’ market when other listings are expiring. He is the author of “Black Belt Negotiating”, “Cross-Cultural Selling for Dummies” and six other books. He has spoken at 14 NAR conventions and for most of the major real estate franchises around the world.


Once registered, on the following business day, you will access this class and any necessary materials via your individual Bay East on Demand dashboard. Please note you will not be able to access the presentation until the day and time of class.

ACCESSIBILITY POLICY FOR BAY EAST COURSES: Bay East offers examinations and courses in a place and manner accessible to persons with disabilities or will offer alternative accessible arrangements for individuals with disabilities. If you need accommodations that are necessary to meaningfully access Bay East courses and testing, please contact Bay East via email at [email protected]. Bay East will review that request and then will explore with you what accommodations can be provided without fundamentally altering the nature of the course.


RECORDING AVAILABLE: If you do not attend the live virtual class, a recording will be available within 24 hours after the class ends to view at your convenience within seven days.


CANCELLATION POLICY: By cancelling your registration less than 24 hours before the class or arriving more than 15 minutes late, you forfeit your registration fee. Bay East reserves the right to cancel or reschedule courses due to lack of registration.
DISCLAIMER: The Bay East Association of REALTORS® may utilize video recording, livestreaming and photography during Bay East meetings and/or events for use in connection with future educational, promotional, and marketing activities of the Association in any medium now known or created in the future. Your participation in these meetings and/or events constitutes your consent to the video recording, livestreaming and still photographs and your release of the Association from any claims related to the Association’s use, reproduction, or distribution of your name, likeness, image, voice and/or appearance.


10/5/2022 10:00 AM - 12:30 PM
Pacific Daylight Time
Online registration not available.

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