Surveys shows that minorities are generally more positive about owning a home than the general population. Over one-third of all people in America are minorities and by 2045 they will be the majority. Whether you are a residential or commercial real estate professional these could be your clients if you know how to work with Hispanics, African Americans, Asians, Middle Easterners and others. Unfortunately, most untrained agents will unintentionally insult a multicultural client at least three times in the first thirty seconds. Come to this program and learn how to build trusting relationships with clients from any culture.
Would knowing the following increase your sales to minorities?
? Why many people don’t want to work with an agent from their own culture.
? Building instant rapport with multicultural clients.
? Why some cultures continue to negotiate after the contract is signed.
? How to build rapport with people who are different from you.
? Stressing features of properties that appeal to particular groups.
? How cultural beliefs can impact a real estate transaction.
? Why some groups have to negotiate every aspect of the transaction.
? Obtaining referrals from multicultural clients.
? How to detect buying signs in people who show no body language.
? Why multicultural people have difficulty adapting to American customs.
? Basics of Asian “Feng Shui” and Middle Eastern “Vastu Shastra”.
? How to get multicultural clients to stop asking for part of your commission.
Education Advantage Pricing: $5
Member Pricing $10
Non-Member Pricing $15
Please note that this is a live class that will be held at 7021 Koll Center Parkway.
ACCESSIBILITY POLICY FOR BAY EAST COURSES: Bay East offers examinations and courses in a place and manner accessible to persons with disabilities or will offer alternative accessible arrangements for individuals with disabilities. If you need accommodations that are necessary to meaningfully access Bay East courses and testing, please contact Bay East via email at [email protected]. Bay East will review that request and then will explore with you what accommodations can be provided without fundamentally altering the nature of the course.
NO RECORDING AVAILABLE: There will be no recording available after the conclusion of the class.
CANCELLATION POLICY: By cancelling your registration less than 24 hours before the class or arriving more than 15 minutes late, you forfeit your registration fee. Bay East reserves the right to cancel or reschedule courses due to lack of registration.
DISCLAIMER: The Bay East Association of REALTORS® may utilize video recording, livestreaming and photography during Bay East meetings and/or events for use in connection with future educational, promotional, and marketing activities of the Association in any medium now known or created in the future. Your participation in these meetings and/or events